Research study details
Research outcomes
Primary research, such as interviews and usability tests, can be time-consuming, and when timelines are short,
secondary research can be a life-saver. Instead of taking the time to narrow down the problem space through
primary research, I did a secondary research for “Fiora”. Now it has more refined research question and target,
reducing the scope and effort of the study.
Few of the major insights are as follows:
- Consumers like the idea to place an order at their own convenience.
- Having a website for floral shops gave the owners the chance to create unique advertising approaches.
- Not only can retail and event florists order from the website whenever they want, but they are also able to browse the entire catalog. Because everything is readily available to them, they may order additional items they may not even have come across otherwise.
Persona:
User Journey Map:
